Creative for OOH
Location: Solomon Hochoy Highway, Chase Village, Trinidad, W.I
Creative for Out of Home Advertising
A good OOH design is essential for ensuring results. Here are 8 tips for a good OOH Design…
- 1. Product Identification - Make sure you can read the product name.
- 2. Short Words - No more than 10 words total, use short words for faster comprehension.
- 3. Large & BOLD Fonts
- 4. Bold Colors
- 5. Use High Colour Contrast
- 6. Simplify Everything
- 7. View your creative from a distance. This simulates viewing from the road. Does it read well?
- 8. View your creative for 5 seconds. This simulates driving past the billboard.
Designing for Digital OOH
SIMPLE – BOLD – LEGIBLE – BRIEF
Digital billboards show an ad for approximately 10 to 15 seconds, those that are most effective should be “devoured” in three seconds.
Avoid white backgrounds for DOOH
Effective
Ineffective
